From utilizing staff in order to add or update restaurant roles, to maximizing off-premise dining, these three check-list items below should be kept top of mind for operators looking to optimize their restaurant’s operations in the new normal:
1) Making the most of off-premise dining options.
Most consumers are really appreciating — and even enjoying! — curbside pick-up, efficient drive-thrus, and expanded delivery options. Stacia, in Los Angeles, even said she has seen restaurants stepping up their game with takeout. Consumers have been impressed with Wendy’s, California Chicken Cafe, Shake Shack, and Chick-fil-a. “I can't get takeout all the time, but it was a really, really great customer service and I loved it,” said Stacia, describing her experience at Shake Shack. Many in the industry also believe curbside pick-up, when done right, will be the most profitable off-premise source of revenue for operators.
Check out this guide for advice on how to best optimize your off-premise experience.Explore ways to repurpose staff for new roles.
2) Identify opportunities to utilize staff in a different role than before.
Addo, a Puerto Rican restaurant in Seattle used its own staff to make drop-offs rather than relying on a third party delivery service. This can help keep staff employed while also not losing money from labor cost. Just Salad has also taken cleaning, health and safety to the next level by appointing Cleaning Captains.
Check out Rethink your Labor: new roles for the COVID era for more ideas.
3) Determine ways to connect with consumers outside of the restaurant.
Face-to-face interactions with consumers are difficult to replace, but the shelter-in-place brought to light many great virtual options to help keep people connected. Restaurants can leverage this trend and create ways to connect with consumers such as a cooking class or happy hours through a platform like Virtual Dining Chicago. The Refectory Restaurant and Wine Shop in Columbus, OH has hosted a Virtual Dinner Music Series throughout the pandemic on their Facebook page.
Check out our guide How to Create a Virtual Dining Experience to learn more.